Continental GOLD Program for Tuffy Franchise Stores

T. A. C. is excited to renew the National Approved Vendor Partnership Agreement with Continental Tire the Americas, LLC. Continental Tire, long with the General Tire brand and their GOLD Program, continue to stand out above the rest as the best fit for Tuffy locations based on products, pricing, and program rewards to help your business grow. All Tuffy locations are highly encouraged to join the Continental GOLD Program to take full advantage of this partnership and its exclusive rewards.

Continental, one of the world’s largest and best-known tire manufacturers, has many strong points:

  • Substantial Original Equipment presence to drive brand awareness and your retail sales
  • Award winning and highly rated product, with features designed to help you sell
  • Strong retail rewards that allow you to be competitive
  • Large local distributors who know the products and stock in large quantities
  • No company stores for you to compete against
  • Local manufacturer personnel to keep you updated on products, programs, and promotions

The Continental GOLD Retailer Program offers maximum rewards with low unit requirements:

  • No cost to participate!
  • Cash rewards starting at 100 tires per quarter – and ALL tires count
  • Annual Volume Bonus starting at only 400 tires per year
  • Typical Dealers can earn $5 per tire or more for reaching only 400 tires per year
  • Engage360 Training program covering tires, sales, warranties, and more
  • RPM incentive program to motivate you sales people to think tires
  • Fund for display items and literature
  • An exclusive rewards trip for Silver Level Dealers

The sooner you join the GOLD Program, the sooner you start earning the BEST rewards in the industry! Continental sales staff will be contacting you about the GOLD Program – please reach out to them to accelerate the process.