What You Need to Know Before Starting an Automotive Service Franchise
To start an automotive service franchise, and to be successful in your endeavor, requires a certain amount of planning and knowledge. Like anything in life, preparation is key. You can’t expect to run any business successfully without first putting in the work. An automotive service franchise is no different. This article will give you a brief rundown of the important things you need to know before starting your own automotive service franchise.
What Do You Do?
If you want to run a business effectively, you must know what your business does. Now, this does not mean that you need to be an expert mechanic to successfully run an automotive service franchise. Far from it. But you do need to have a good grasp on the basic service you will provide your clients.
If you are not particularly knowledgeable about automotive service and repair but still think that an automotive service franchise is a good business investment, don’t worry. The best automotive service franchises will provide their franchisees with the education they need to succeed. This means bringing you –a new franchisee– in for a quick course about the basics of how automotive service franchises work, the services you will be rendering as a franchisee, and how to make a profit. You will also want to look at purchasing a franchise from a company that offers ongoing support and training as you go forward.
Before you jump head first into things, consider what it’s all going to cost you. It’s easy to look at all the vehicles on the road and figure, “Hey, they all need to be serviced regularly. I’ll have tons of potential customers!”. And that’s true. But consider the expenses involved.
First, there’s an initial franchise fee, so you’ll have to figure that out before choosing a franchise. And then there’s your physical location. You’ll have to figure out how much your space will cost. Lastly, how will you make money? By hiring technicians to service and repair vehicles, of course. And how will they do that? With equipment. A lot of equipment. Equipment that can be very expensive; anyway, to save on that will be crucial. Therefore, companies who have a preferred vendor program are very attractive. By leveraging the bulk purchases from across their franchises, a company can secure great equipment at a cut-rate price for their franchisees.
What You Sell
Marketing is a huge consideration, as well. Marketing and advertising is always as tricky as it is important, regardless of the product or service being sold, so you’ll want as much help as you can get. Again, franchisors that help in jump starting your campaigns will be the ones who give you the best chance at success.
But remember, an automotive franchise sells a service. The more clients you can retain, the less you’ll have to worry about advertising going forward. Vehicles need regular service and people buy new cars every so often, so establishing a good rapport with your clientele is crucial in the potential success of an automotive franchise.
Get In Touch
Tuffy Tire and Auto Service offers all our franchisees training and marketing assistance, and we have a preferred vendor program. If you would like to learn more, please contact us.Back